I decided to look at this cookbook as it is intended towards the age range of my target audience.
The front cover is very exaggerated, with the characters appearing almost like caricatures. They are also chefs, seen by their adorning headwear. The background is similar to the pattern a picnic basket - something which relates strongly to food. Different types of food - healthy and not so healthy - appear on the front cover too.
The typeface is playful, rounded, large, and almost cartoonish to match the characters.
The book is again spiral bound.
Page taken up by illustrations. Cartoon-like. Not subtle. Playful characters.
Characters mixed with photography. Interacting with photography. Text mainly taking up right hand side, with the title and imagery taking prominence over the left. This stops the layout from becoming overwhelming.
Soft background colours had a hint of vinbrancy, yet they do not overshadow the photographs and illustrations.
Busy appearance - a lot going on.
The previous title - Junior Cookbook - has a slightly more subtle approach to illustration, one that I prefer. Though the characters are very cartoon-like, they have a softer appearance which I think is friendlier.
Appeals to children from ages 5-12. Contains "helpful hints" and ways to put a spin on the meal, which encourages the child's creativity.
The interior is fun, colourful, with attention-grabbing illustrations and titles. The text is less predominant on the page; the children can look at the exciting illustrations before they read the text. I do wonder however, on the example seen above, if the text could have been cut down into separate paragraphs, as there seems to be a large chunk of text present that I'm not sure a child would want to tackle.
References:
http://www.amazon.com/Junior-Cookbook-Better-Gardens-Cooking/dp/B0029LHWY0
http://ecx.images-amazon.com/images/I/61nikAAlqcL._SY300_.jpg
http://www.fromvalskitchen.com/2012/review-better-homes-and-gardens-new-junior-cookbook/
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