Wreck This Journal encourages personalization and messiness. The idea is that you can transform this book into something fun and creative. Illustrative prompts encourage the reader to engage in "destructive" arts, such as painting with coffee, poking holes through the page etc.
It allows you to have fun, rather than go searching for perfection. It is not restricted by guidelines and rules.
Examples:
This adds an interactive level to the book, which allows children - and adults - to run away with their imaginations. With ebooks and more technology competing for children's attention daily, the Wreck This Journal has successfully fought for their attention. Children now expect more interactivity and this book gives them that.
References:
http://rebloggy.com/post/me-drawing-art-blue-infinite-line-create-this-wreck-this-journal-journal-wreck-b/44951883894
http://25.media.tumblr.com/tumblr_mdvhpxcJ8Q1rdotlao1_500.jpg
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